alfa-beta

: ARCHIVIO TIPOGRAFICO

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The first edition of Alfa-Beta, released in 1964, was published in 1964 by Progresso Grafico and distributed by G.B. Paravia & C. The cover price was 5,000 Italian liras.

This book is a testament to Aldo Novarese’s overall work and design ethos. It is a highly specific vision of the discipline, written by a practitioner, describing the evolution of writing. He stakes no claim on completeness or scientific rigor, but rather outlines the field in a highly functional way, justifying the forms and typographic styles of the time. Therefore, in addition to being one of very few textbooks on the theory and practice of type design written by an Italian, Alfa-Beta also presents the history of typography from an original, dynamic perspective that remains a noteworthy source of inspiration.


The first edition of Alfa-Beta, released in 1964, was published in 1964 by Progresso Grafico and distributed by G.B. Paravia & C. The cover price was 5,000 Italian liras.

This book is a testament to Aldo Novarese’s overall work and design ethos. It is a highly specific vision of the discipline, written by a practitioner, describing the evolution of writing. He stakes no claim on completeness or scientific rigor, but rather outlines the field in a highly functional way, justifying the forms and typographic styles of the time. Therefore, in addition to being one of very few textbooks on the theory and practice of type design written by an Italian, Alfa-Beta also presents the history of typography from an original, dynamic perspective that remains a noteworthy source of inspiration.

Aldo Novarese

Aldo Novarese, born in Pontestura, Italy, on June 29, 1920, achieved worldwide renown for his extraordinary typefaces. In 1936, at the age of sixteen, he began working at Nebiolo, a lead-type foundry and printing-press factory, under the mentorship of Alessandro Butti. In 1952 he succeeded Butti as director of the in-house design studio.

His long career at Nebiolo saw the production of about thirty typefaces in over one hundred styles, until 1975, when Nebiolo’s cast-metal foundry was shut down, and its production of lead type came to a full stop. As his job there evaporated, Novarese launched a freelance career, designing for an international client base that included Agfa, Berthold, Haas, ITC, Mecanorma, Photo Typositor, Reber, Tygra, and Visual Graphics, producing around seventy new typefaces, which to this day have not been fully cataloged.

SPEDIZIONI RAPIDE

Come dice il saggio: il bisognino fa correr la vecchietta. Dopo il forzato lock down del 2020 (purtroppo!) abbiamo imparato a fare spedizioni sicure, super veloci ed elegantissime. Perché voi a casa vi meritate giustamente il meglio.

PACKAGING ECOSOSTENIBILE

Tutti gli acquisti sono impacchettati con carta Todo Modo riciclata. Anche le buste sono in pvc riciclato e, ovviamente, riciclabile. Più sicuri i vostri acquisti, più sicuro l'ambiente, più felici tutti!

LA SCELTA GIUSTA

Che cavolo di competizione scorretta! Ma voi per chi fareste il tifo in un'ipotetica finale di Wimbledon: Federer o Filini ? Ma è ovvio, Filini! Perchè è più simpatico, più sincero, più umano, più vicino a tutti noi. E perchè ne ha molto più bisogno di Federer.