LOST iN Paris

Paris. Historic bridges, stately boulevards, legacy fashion brands, iconic bistros. Its legacy is undeniable. Yet when a city relies too heavily on its past, that heritage can become a millstone. For decades, Paris risked being seen as little more than a museum. That time is over.

LOST iN Paris captures a new City of Lights that shines with fresh takes on fashion, food, architecture, design and underground art. The cultural renaissance is everywhere. Indie designers are standing shoulder-to-shoulder with major fashion houses. Young artists are challenging the canvas inside in a former squatters' house. Starched white tablecloths are being whipped aside by culinary agitators who reject the old ways. A culture of secret speakeasies turning mixology into a treasure hunt.

Along the way, local voices will show how Paris turned its magnificent past into a springboard for the future. You’ll meet an electronic music legend, a culture-bending chef, a master mixologist and world-famous street artists with hidden identities.

Chase the expected, and you find a caricature. Ditch your expectations, and you can experience the museum pieces of tomorrow being forged today. Tap into the underground energy, and get lost in the new wave of Parisian cool.