Phở 1-100

Restaurants that serve pho often lean into names with numbers: Pho 54, Pho 68, Pho 75, Pho 79. Some choose their numbers out of convenience, displaying the digits of an address or nearby road. Others draw inspiration from a personal connection, a historically meaningful year, or superstitions about luck. This book documents these restaurants numbered 1 through 100. Images sourced from Google Maps Street View.